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Anthro should have quit while it was ahead. Were the Anthropologie November 2018 preshop just devoted to its very cute shoot somewhere on a glacier (Alaska?) this post would have a different tone. It would say that although there are a few WTF items I see a lot of items that make me excited to try Anthropologie in November for myself and gifts!
But no, Anthro couldn’t help themselves. The preshop takes us from a glacier to Tuscon, AZ (???) for an off-putting shoot and then to Paris (?????) for a could-have-been-anywhere shoot. OK. >>Shrug.<<
I don’t get it but then again I don’t get much about Anthropologie these days at all. Some items in the Anthropologie November 2018 pre-shop are delightful and others have me near tears. Do we really need a metallic polyester jumpsuit? Or a denim jumpsuit? Bleh. Quelle est cette merde, Anthropologie??
While I get my thoughts together, here are some of the adorable shots from the glacier portion of the pre-shop.
Of all the items in the Anthropologie November 2018 preshop, I find the sleepwear in the photo above to be the most appealing and unique. The lounge pants are very cute! There’s also promise in some of the sweaters like the Mixed-Yarn Sweater Jacket ($258), the Snowdrift Reversible Coat ($228) and the Alaskan Half-Zip Sweater ($178).
Then there are items like the Brenta Cowl Neck Pullover ($98). It’s fine — don’t get me wrong, but there’s nothing special or unique about it. Why is it $98 at Anthro when other stores have similar takes for $35, $60 (highly recommend this, it is so flattering on!) or $90 for a version that at least has some Merino wool in it?? The Anthropologie sweater is rayon, spandex, and nylon. That’s code for won’t last more than 2 seasons at best. Much closer in quality to the $35 sweater I linked.
THIS is the biggest problem Anthropologie has right now. And it extends from their sweaters to their party items. I’m glad Anthro is at least doing a bit of partywear this year, but it hardly competes with the likes of Zara which has fantastic partywear for mostly $100 and under.
Anthropologie has a lot more competition than it used to. They’re not doing a great job of remembering what made them special in the first place. I see hints of it here and there. They have more competition now at better price points.
I’m not saying Anthro has to beat others on price, but if they’re going to charge $798 for an embellished leather jacket for instance, it’d better be the best quality and nicest design $800 can buy. Is it? I don’t think so.
To wrap this post up on a positive note, I am very likely going to buy the Alaskan Half-Zip Sweater ($178) if it feels and looks good on. Ditto the Anthropologie Scalloped Velvet Heels ($128) in the new forest green color. I find the Flounced Yukon Skirt ($98) super cute, and think the Marrakech Mirabeau Coat ($228) is a good take on the Leopard Coat trend.
You can shop the entire Anthropologie November 2018 preshop. Below are my picks, both for being good and for being bad. Et tu, communitie?