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Ready for September? Anthropologie is and today Anthro loyalty members received a perk email showcasing some of September’s new arrivals. Here is the entire pre-shop page. This perk happens to coincide with the Free Shipping no minimum promotion. Yay! I think. I’ve picked out some of the highlights to feature in this post, like the Artista Maxi Dress ($228, above).
It looks like Anthro is really trying to recapture some of its former glory — the pre-shop page features lots of highly detailed items. Some of them, like the Sequined Paisley Jacket ($218, above) work and some, like the Margate Floral Flare Pants ($160) do not.
As usual, my main complaint are the cuts. Anthropologie’s design teams still do not seem to understand that boxy, cropped, short or too voluminous is problematic for most all women. When even the model meant to showcase an item looks ridiculous in it, should that not be a hint?
My favorite item in the pre-shop is the Avian Kimono Midi Dress ($160, above), shown with the Velvet Heeled Sandals ($128). But even this dress is so highly stylized bordering on editorial…I have no clue where I’d wear it! (Actually I might wear it to NYFW…but in real life I have no idea where I’d wear it!) This whole movement kind of reminds me of when J. Crew went so far into editorial with their clothing that only style bloggers and magazine editors could wear the clothing without looking too crazy.
But I can’t really wear this to work or on a date or out with my girls or anything like that. Although I appreciate the inspiration this dress draws from, there’s no good real-life for application for it. It’s my fantasy dress for a life I don’t live…a dream or a movie. In real life this dress looks vaguely imperialistic and that’s grimace-inducing.
The Floral Velvet Skirt ($118, above) might be awesome and it might be terrible in real life. I have to admit I’m totally in for the velvet trend. The last time it came about was when I was just a kid and I had one velvet dress that I adored and wore everyday. I’m eager to see how retailers translate this trend for 2017.
The pre-shop also features cute velvet heels and flats, but the takes quickly turn strange with a velvet kimono, car coat, bomber (eek!), pants (double eek!), and ahem, a velvet wrap blazer. God no Anthro!
Want to check out some Anthropologie items I DO like that are 30% off to boot? Check out my recent sale roundup here.
So, for every positive turn in this pre-shop there is a corresponding and cringe-inducing miss. The Floral Burnout Slip Dress ($168, above) looks promising while the Margarey Floral Dress ($158) looks sigh-inducing. The Floral High-Neck Dress ($188) looks interesting — but again, imperialistic — while the Trimmed Peasant Dress ($178) looks uninspired.
And just to beat an already dead horse, I hesitate to praise cute items like the Fluttered Tunic Dress ($168, above) too much because while very pretty on its own, the piece is part of Anthro’s shapeless continuum that pisses me off to no end. This dress works but I so miss the days of structured fit and flares. Why can’t we have more of those instead of this?
So for every cute pair of shoes like the Pointed D’Orsay Flats ($128, above), I’m holding my breath that this signals movement in a positive direction. Hopefully I don’t have to hold it too much longer.
What do you think of the September pre-shop? You can shop all the pre-shop items via the boutique below.