anthro email: Loves me, loves me not

This month’s anthro newsletter is here, and while there is no coupon code to be found (darn) there is some insight into this spring’s collection. Anthropologie reveals that internally they refer to the collection as “Loves Me, Loves Me Not.” There is a corresponding page on the website.

From the email…
“My team and I had the opportunity to sit in the grass at Longwood Gardens and paint for three days,” recalls our design director Marissa, whose hand drawn prints are featured in the collection. “It made me realize just how soulful and soothing flowers can be. They really are the sweetest escape.”

It appears Marissa and her team could not have timed any better such a hopeful and invigorating concept. It, too, is no coincidence that the collection’s key looks are inspired by a more freewheeling era.

“We’re definitely tipping our hat to the seventies,” shares Nicole, design director of wovens. “In particular, we’re referencing that decade’s womanly ideal of romance and sensitivity.”

“We drew inspiration from bohemian artists like Jane Berkin and Linda McCartney,” she continues. “Some of our favorite looks include shrunken vests, peasant blouses, high-waist denim, maxi dresses and platform sandals.”

Great stuff! Longwood Gardens (which is in Kennett Square, Penn.) looks beautiful and I can see the inspriration in the collection. I can’t wait for more new pieces to make it into stores.