So what did you think? As pilot episodes go I thought “Man Shops Globe” was pretty good. I learned a few new things about Anthropologie including that everything in the store is for sale. Who hasn’t looked at the furniture and wanted a piece or two…or three or four? I’ve always loved the headboards. Next time I’ll have to check…
Urban Outfitter’s quarterly earnings call was mostly about silver linings. The analysts on the call repeatedly congratulated the UO team for a strong quarter in an otherwise weak economy. I too was happy to see only modest in-store declines for Anthropologie coupled with impressive increases in direct-to-consumer sales. (Result figures in this post.) I suppose we shouldn’t expect analysts to…
There were several worthwhile nuggets of information in Urban Outfitter’s quarterly earnings call held yesterday (August 13, 2009). One of the reveals I’m most excited about is the apparent opening date for one of Anthropologie’s two upcoming London stores. From Urban Outfitters CEO Glen Senk:…In Europe, … for the Urban brand we’ve typically opened a store or two a year.…
In-store sales were down in Q2 but overall sales still rose for Urban Outfitters. In a report released yesterday to the Global Newswire (via CNN Money) it was revealed that Anthropologie saw an in-store sales dip of 4%. But Urban Outfitters as a whole saw its direct-to-consumer sales rise by an astonishing 17%. This was most likely due to heavy…
Occasionally in my post research I come across old news stories about Anthropologie. Most of them are outdated factually but some are poignant reminders of why this brand resonates with me, from my heart to my head to my wallet. I came across this New York Observer article on Anthropologie from 2006 and it is just wonderful. It begins with…
Thestreet.com has a great story about how Urban Outfitters’ deliberate, well-planned strategy is keeping their stock price up without deep discounting. The summary is that by carrying more styles but less inventory all of Urban Outfitters brands, including Anthropologie, are still seeing good movement at full price. Hidden below the synopsis are some real gems. On growth strategy:Then there is…
Strange Closets has posted an excellent interview with Kristin Norris, Anthropologie’s Executive Creative Director. It’s a long article but well worth the read. Ms. Norris gives some compelling insight into the brand ideals that Anthropologie upholds. It reads as statement of fact rather than corporate lip service. Her personal rise within the company is also a really fun story —…
