The Ultimate Guide to Fashion Shopping on Amazon

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Left model: Dress | Shoes || Right model: Dress | Shoes

Shopping for clothing, accessories, shoes, et al on Amazon is one one of my favorite past-times. Yet I feel like many of my shopping buddies are missing out because it can be overwhelming to shop Amazon Fashion! I’m all about finding good deals online and Amazon has thousands of them, especially on everything you want to create a beautiful outfit.

This post is devoted to teaching you how to shop Amazon Fashion like a pro. We’ll discuss ways to easily narrow down and sort your searches, how to find great deals and then we’ll end the post with 40+ of my favorite picks: 35 of which are under $100, and 25+ of which are under $50.

The first thing I want to mention is that when you go to the Women’s Fashion homepage in Amazon Fashion, there are always curated boutiques to look through (shown boxed in red in the image above). So if you’re not sure what you’re looking for, just want to browse or see what’s popular and featured right now, this is the page to start with.

Just like any retailer, you can also browse by categories (i.e. Clothing, Shoes, Jewelry, etc.). On the left side of the screenshot above you might notice a link called “See All Women’s Deals.” If you are a price-conscious shopper this is an awesome way to immediately filter your results down the least expensive items. It’s not unusual to find designer clothing mixed into this section!

You’ll want to make the left sidebar in the Fashion Section your best friend. It is here that you can filter your searches to work best for you. For example, let’s say I’m searching for the Sam Edelman shoes featured at the top of this post. We’ll start with the heels on the left. I’ll search for “Sam Edelman heels” in the Amazon search box…

…and gets tons of results. If you’re like me you may want to scroll through the results because I like to see what’s available from my favorite brands anyway, but if you’re looking to save time or find the heels faster, the ‘Refine By’ box highlighted in red in the image above is so helpful!

You can refine by nearly any criteria. For this search I selected “brown” from the color options so I could find the heels faster — and they are boxed in red in the results of the screenshot above, the Lara Pump ($71-$120).

My favorite search refinements are:
– “Prime” to ensure I’m only seeing results that can ship via Amazon Prime (not a member? You can get a free 30-day Prime trial here.)
– ★★★☆ & Up reviews, because I feel better about buying stuff that’s been reviewed and liked by other customers.
– The Min – Max price boxes, which allow me to set any low and high price for my Amazon to search between

These refinements are super helpful for eliminating items that can’t be shipped Prime, that either haven’t been reviewed yet or are getting mixed to poor reviews, and helps me stay on budget by setting the exact prices I want my results to be between.

I also enjoy using the “Discount” refinements when hunting for sale items. The “Top Brands” filter will help constrain your results to nationally known brands.

Another great way to narrow down your searches is to use descriptive words for what you want to find. For example terms like “wrap top” instead of just “top” are good for limiting search results, “fit and flare dress” is better than “dress” and so on.

Here are some more examples of ok and better search terms:
OK: work top | Better: black sleeveless work top
OK: women’s heels | Better: Pink women’s heels
OK: leather bag | Better: Frye leather women’s crossbody

Give as much detail in you can in your searches, from brand (if you know the brand you want) to style of item (i.e. crossbody, tote, or hobo for handbags for example) to color to type of item. This helps to narrow down results quite a bit, helping you find what you want faster.

Amazon’s getting ready to launch a very cool new feature soon, one that made me very excited to sign up as a founding partner in their Fashion Influencer program!!

This new upcoming program is called Prime Wardrobe. In this very much needed try before you buy program, you fill up a box with 3+ items, try the items on at home (for up to 7 days) and then return what you don’t want.

This is a complete godsend for online shopping! How many times have we ordered items that should fit us perfectly only to discover that they don’t fit at all, and get charged return shipping? In the Prime Wardrobe program you can get up to 20% off your order, and returns are free within the 7 day return shipping window. As a Fashion Influencer member I’ve already been able to try the program and I love it! It makes choosing and trying items hassle free.

Prime Wardrobe is for Amazon Prime members — you can sign up here to get notified when the service has launched, and if you’re not a Prime member yet you can sign up here.

I’ve rounded up a bunch of my recent Amazon Fashion favorites below, many of which are under $50. Click here to see a zoomable version of this photo. You can click on the photo to make it larger. I went for highly-rated items wherever I could. I’ve noticed that with the right search terms you can find many tops that other retailers are selling for over $100 for much, much less on Amazon. I’ve also had great luck finding tops like my favorite retailers used to sell that they seem to have abandoned. My closet is very happy!

Dresses (left to right):
1 – Eleni Off the Shoulder Dress ($90, TTS) | 2 – Denny Space Dyed French Terry Belted Dress ($75, TTS) | 3 – Santorini Stripe Fit and Flare Dress ($88, TTS) | 4 – Printed Short Sleeves Dress ($90, TTS) | 5 – Tribal Printed Fit and Flare Dress ($59, runs big) | 6 – Peplum Bottom Dress ($46-$79, TTS) | 7 – Off Shoulder Bell Sleeve Poplin Dress ($55-$85, runs large) | 8 – Multi Jersey Dress ($84, runs small) | 9 – Gingham Topstitch Dress with Pleats ($60, TTS)

Shoes (left to right, all were true to size for me):
10 – Stella Wedge Casual Shoe ($52-$90) | 11 – Over There Espadrille Wedge Sandal ($23-$59) | 12 – Vendra Daisy Dress Pump ($40-$198) | 13 – Castana Pump ($59) | 14 – Cirrus Dress Pump ($25-$79) | 15 – Ankle Strap D’orsay Pointed Toe Pump ($23-$34) | 16 – Studded Strappy Slingback High Heel ($114-$124, very comfy despite high heel) | 17 – Ballet Comfort Soft Slip On Flats ($16-$20) | 18 – Jutti Flat ($55-$100)

Tops (left to right):
19 – Off Shoulder V-Neck Bow Waist-tie Ruffle ($20-$25, runs big) | 20 – Off Shoulder V Neck Wrap Blouse ($16-$17, runs big) | 21 – V Neck Cross Wrap Tie Chiffon Blouse ($13-$16, runs big) | 22 – Ruched Cross-front V Neck Blouse ($18-$22, TTS, reminds me of the kind of tops Anthro used to carry!) | 23 – V Neck Short Sleeve Wrap Blouse ($17, TTS) | 24 – Mya Plaid Shirt ($60-$170, TTS) | 25 – Chambray Polka Dot Woven Shirting ($47-$158, TTS) | 26 – Bella Top ($96-$118, TTS) | 27 – Stripe 3/4 Sleeve V-Neck ($52, TTS)

Jeans (left to right):
28 – Skyline Straight Jeans ($72, TTS) | 29 – Coco Curvy Slim Straight Jeans ($65-$112, amazing for curves and TTS) | 30 – High Class Skinny Jean ($90-$155, runs small, great for straight shapes) | 31 – Debbie High Rise Straight Crop Jean ($63-$258, TTS with lots of stretch) | 32 – Ankle Skinny with Destroy ($94-$199, TTS) | 33 – 811 Mid Rise Ultra Soft Skinny Jean ($90-$220, super soft, LOVE these, TTS) | 34 – Skyline Ankle Peg Jeans ($91-$189, TTS) | 35 – Coated Vixen Sassy Skinny Ankle Skinny Jean ($72-$190, TTS) | 36 – Margaux Instascuplt Ankle Skinny Jeans ($71-$138, TTS) | 37 – 811 Mid Rise Skinny Jeans ($80-$185, my favorite J Brands, TTS)

Bags (left to right):
38 – Bamboo Handbag ($62-$67) | 39 – Piper Toaster Crossbody ($83) | 40 – Rachel Ns Tote Black ($146) | 41 – Emma E/W Crossbody ($59) | 42 – Women’s Leather Hand Shoulder Bag ($142) | 43 – Ombre Rivets Coach Swagger 15 ($206) | 44 – Melissa Saddle Bag ($200) | 45 – Dome Satchel ($225) | 46 – Mini Saddle Bag ($148)

Look for some of these items in upcoming OOTDs.

What tips do you have for shopping on Amazon? What clothing/shoe/accessory buys have you made there lately? You can see all my recent posts about Amazon, including shoe deals galore and luxury denim starting under $30 via this link.


  1. Shannonykc
    August 10, 2017 / 2:13 pm

    Thanks! I was just thinking about this because shopping on Amazon can be overwhelming, but they do have some great designers for less. These are some great tips. I like the idea of the Amazon Wardrobe program too!

    • August 10, 2017 / 5:53 pm

      Thanks Shannonykc! I am very excited for the public unveiling of the Prime Wardrobe feature.

  2. Becky
    August 10, 2017 / 3:47 pm

    I like the idea of the wardrobe program but I feel like people will abuse it. Like wear the items then return. I always check amazon for specific items before buying at other places, especially shoes. But just for browsing is crazy, thanks for the tips

    • August 10, 2017 / 5:55 pm

      That is totally possible. I think having only a 7-day lead time helps…

      • Shari
        August 11, 2017 / 7:10 am

        I know quite a few people trying bento boxes like MM Lafleur so this is a great alternative. I always love a bargain so I would prefer brands vs. a non brand that I am not familiar with (and there is also actually going to a store and if one is willing to drop some cash for some theory or ted baker items, you generally can find someone to assist you).

  3. Christina N.
    August 11, 2017 / 1:42 am

    Thank you so much, Roxy, for de-mystifying shopping on Amazon Fashion–and, for curating such cute picks!

  4. August 11, 2017 / 9:58 am

    This is so helpful! So many good pieces!

  5. stopdropandvogue
    August 11, 2017 / 10:53 am

    Amazon is a great resource I will def have to check out their sartorial options 😉

  6. August 11, 2017 / 11:08 am

    amazon is such a fashion spot!!

  7. August 11, 2017 / 12:17 pm

    I totally need to start shopping on amazon! if for nothing else, then the 2 day shipping!

  8. jcrewismyfavstore
    August 11, 2017 / 1:37 pm

    This post is incredibly helpful, Roxy! I totally need to adopt your search suggestions to avoid getting overwhelmed! And, I love all of your picks!

  9. August 11, 2017 / 2:35 pm

    This is SO helpful & the Prime Wardrobe feature sounds amazing!

  10. August 11, 2017 / 4:47 pm

    So many great items! Thanks for sharing.

    xo, Amanda

  11. Alex
    August 11, 2017 / 8:59 pm

    I've heard about this and it sounds awesome! Can't wait to try this service.

  12. Adaleta
    August 12, 2017 / 4:58 pm

    Amazon is the best!! So great to shop

  13. August 12, 2017 / 8:02 pm

    Just did some damage on Amazon Fashion last night…and like you, I love refining my search with P R I M E options! xx–beth

  14. August 12, 2017 / 8:57 pm

    I have not tried Amazon Fashion yet but I definitely want to after this post!!!

  15. ashleyharg
    August 12, 2017 / 9:51 pm

    This is seriously such a helpful post!! I haven't tried Amazon Fashion but definitely want to check it out!

  16. adriana
    August 12, 2017 / 9:53 pm

    Shopping on Amazon is dangerous because of how convenient and easy it is! They always have the best fashion finds!

  17. Margret
    August 12, 2017 / 10:38 pm

    Wow such great information!! Thanks!!

  18. August 13, 2017 / 11:21 am

    Shopping on Amazon is definitely overwhelming sometimes because of the unlimited choices. I love how you broke it all down!

  19. sarasab
    August 13, 2017 / 1:45 pm

    Amazon has seriously stepped up their fashion game! It's been such a great resource when things are sold out at other places!

    xo, Sara

  20. She Saw Style
    August 13, 2017 / 2:09 pm

    This was a really helpful post to read. I've been shopping more frequently in the fashion department of Amazon, but I'm always curious what the quality is going to be like if it isn't a brand I'm already familiar with! I'm excited for their try-on program. So exciting!

  21. Liz
    August 13, 2017 / 2:16 pm

    Amazon has so many great finds!!


  22. Rachel Li
    August 13, 2017 / 4:14 pm

    Such a helpful post! Need to check out Amazon fashion more!!

  23. August 13, 2017 / 7:52 pm

    So many great finds, I love shopping Amazon for clothing, the shipping and rates are amazing!

  24. Ashley Houston
    August 13, 2017 / 8:11 pm

    This is an awesome post!! Great tips

  25. August 13, 2017 / 9:44 pm

    Prime Wardrobe sounds like my new best friend! Can't wait to try it!

  26. alexis
    August 14, 2017 / 11:41 am

    love (22) and youre right, anthro used to have tops like this!
    might order
    i used to shop quite a bit from myhabit (esp when they had byron lars!) anyways ill have to look into the amazon fashion..seems like there are some good options!

  27. MahoganyQT
    August 16, 2017 / 10:31 am

    Great tips! I tend to check Amazon when my favorite designers are sold out elsewhere. I've found cute Eva Franco dresses there.

  28. MahoganyQT
    August 16, 2017 / 10:32 am

    I purchased the bamboo bag there. Great quality if anyone is interested!

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