Looking for something with a little more motion in your Anthropologie product reviews? The brand’s embrace of most things social media continues with videos, now appearing on some product pages. (Thanks to everyone in the community who emailed me about this!)
Videos make total sense to me — who doesn’t want to see the way a dress looks in motion, or how boots bend as you walk? Each video is about a minute long and it looks like they were filmed during the October catalogue shoot. I noticed videos on the Refined Cord Shirtdress ($128) page and community members noted them on the Delancey Boots ($288) page as well.
It seems like an experiment for now but I would love to see this on every Anthro product page eventually. I love how stores like Saks Fifth Avenue use product videos — they show models walking to and fro on a runway, so you can see an item from all angles. Zappos also has spectacular videos for many of their shoes. An employee describes the fit and material of the shoe while reading the product description aloud. They’d already set the bar for product photos and I think they excel in videos as well.
What do you think of the product videos? Are they helpful? Have you seen videos on any other product pages besides the two mentioned above?
Update 1:40 PM – it appears these videos are a test, so some site visitors are seeing them while others are not. If you are not seeing them, try clearing your cookies or visiting Anthro’s site from a different browser.
