I can’t say exactly when I went from being just a casual Anthropologie shopper to “oh let’s start a blog about it because you think about Anthro every day anyway you silly fangirl!” but I partially blame it on the Flora Fedora and the June catalogue it came from. I wanted everything in that damn catalogue and unbeknowst to Anthropologie I had attempted to make a similar hat myself with disastrous results.
It looks so great in the shot above, doesn’t it? Take a 40s-style home dress, add a fabulous belt and whimsical hat and voila! All set. Nevermind that this outfit looked altogether ridiculous in real life. It’s the picture and the idea that I love.
I of course own the Flora Fedora. I wore the hat a few times last fall and got made fun of by my coworkers. Apparently the hat crosses the line for the ones who are more buttoned-up. I adore it and wear it anyway! It’s no longer on the website since it’s an item from last Spring/Summer but all of a sudden the Soho Anthropologie has a bunch of them! Flora Fedoras strewn all about the front displays of the store.
I’m sure the Soho employees must think I’m crazy, because I was laughing to myself (and then maybe out loud some) when I spotted the hat. Flora Fedora, you began my descent into Anthrobsession. And I heart you.
(The hat is $49 if you’re interested. Anthropologie Soho’s number is (212) 343-7070.)