Congratulations to Urban Outfitters, Inc. which will be joining the NASDAQ-100 Index. According to the Press Release, the company had a market capitalization of $3.6 billion at the time of ranking which is pretty damn impressive!
What does this mean for the end product consumer? A few things. First, Urban Outfitters (and by proxy, Anthropologie) has established itself as a stable, financially solvent company. Its sales, profit and operations overhead are of the level of other well-known retailers. However, this isn’t good news when it comes to discounts. Urban’s brand strategy is not to discount items, offer coupon codes or send overstock to outlets. As a result, consumers can expect to continue paying a premium for Urban products.
